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We are more than just a fashion brand; we are movement and our mission is to help women discover their inner B.A.D. Girl. 

We design items that allow you to be a B.A.D. Girl, which means feeling and being Beautiful, Authentic & Determined.

Our girl is confident, strong-willed, ambitious and has a killer sense of style. She is also free spirited and kind, but doesn't allow anyone to put her down.

Most of our items are made and designed with LOVE in New York, USA.

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Join the Movement!